Heura Good Mediterranean                                Commissioned project 2021                                        Graphic

"We believe that being a Mediterranean brand is a value in itself, a way of understanding life and enjoying it, of sharing with your loved ones, whatever legs they have" That is what we propose in this activation campaign for networks of the brand of vegetable meat products Heura. Being committed to a more ecological future, more connected with the natural environment, small pleasures, with respect for all life on earth, marks a very powerful and characteristic philosophy.
Under the hashtag, #heuragoodmediterranean, we urge the Heura community to share their moments and memories of a good Mediterranean life. Those that best illustrate these values ​​will form part of the brand's packaging and communication, integrating the community with all this values.